It was never going to be a case of achieving overnight success, especially as something as complex as the D-SLR market. Sony was full of very ambitious plans when it launched its first Alpha D-SLR back in 2006, and then reality set in and the enormity of taking on the established ‘photo brands’ – particularly Canon and Nikon – became more apparent.
Even with its Minolta heritage, Sony was still seen as the new kid on the block and, besides, the reality was that it wasn’t really offering anything different beyond novelty value. All that started to change with its SLT-series models which not only gave Sony a point-of-difference, but actually delivered a couple of easily understood benefits.
Thank-you for looking up our Sony Alpha SLT-A99 Review. This equipment review is currently available only as a low-resolution pdf version of the original magazine pages originally printed in the July August 2012 issue.
You can download it here: Sony Alpha SLT-A99 Review.pdf