LG Electronics is bringing the world’s first 8K OLED TV to IFA 2018, which opens this week in Berlin. The 88-inch (224cm) 8K (7680×4320) television is the first OLED TV of this resolution, though Sharp has an 8K LED TV already in Japanese and European markets, as revealed earlier this year. Samsung has also been trailing '8K QLED' (which is also an LED-LCD technology) for IFA this year, but LG has raced a pre-show press release out a day before its media booth tours and three days before the show opens, to garner maximum publicity. Besides, it's OLED!
Brian Kwon, president of LG Home Entertainment says he expects shipments of 4K OLED TVs to double this year and increase to nine million units by 2022.
As for 8K, "While the 8K TV market is still in its infancy, it is expected to grow to more than five million units by 2022 and LG is committed to leading the ultra-premium market with its 8K OLED TV technology," he says.
Despite significant advancements in the quality of LCD televisions, most industry experts consider OLED as being a superior technology, not least because it that eliminates the need for backlighting, which dramatically improves picture contrast.
As for 8K, the Sharp model we've seen looked great, and we'll report on the LG model in the flesh tomorrow, but the technology currently requires a huge fudge in signal transmission, since HDMI 8K silicon is not yet available (though 8K/60 silicon is also expected to be announced at IFA in Berlin), so that bundles of cables have to be used to deliver the signal. Not that there's much to deliver yet, of course. But before you dismiss 8K as overkill, try thinking of 8K as the IMAX of TVs - it only makes sense on a huge screen, and allows very close seating positions, so you can achieve much wider viewing angles and true immersion.
For your 55-incher in the lounge, though - nah.
For more information, contact LG Australia.