The latest digital radio listening figures show an increase in weekly listeners, up from 3 million in the November 2014 GfK figures released by Commercial Radio Australia, to 3.2 million in the figures released today.
One contributing factor is the increase in vehicles sold with a DAB+ radio onboard — up from 125,000 across 20 brands last November, to 153,000 vehicles across 21 brands. The new brand now supporting digital radio is Jeep, making DAB+ available as standard or option in the Grand Cherokee models.
Commercial Radio Australia chief executive officer, Ms Joan Warner said: “Australian radio listeners continue to support DAB+ digital broadcast radio. The industry has invested in a robust reliable future technology that is easy for listeners to access, is free, live, local with high quality content.”
DAB+ figures show listening continues to grow with 24.2% of people in the five state capitals where DAB+ is available, listening on a DAB+ digital radio device. The figures indicate 1.5 million more people listen to radio on a DAB+ device than listen to radio via streaming — and on DAB+ they are listening for twice as long.
There’s also hopeful news for those outside the capital cities — all of the radio industry (commercial broadcasters, community broadcasters, ABC and SBS) have requested that the Federal Government establish a Digital Radio Industry Planning Committee to work on policy and timetable for phased rollout of services outside of the five capital cities, possibly starting in 2017. Given the rise of in-car DAB+, this is an increasing priority.
It’s not all good news, though —there’s a new DAB+ country music station broadcasting in Sydney, Melbourne, Brisbane and Adelaide. But you can always try to avoid that.
For more information visit www.digitalradioplus.com.au