Baby pink Sonos with added HAY
From November in Australia you will have a choice of two levels of Sonos One speaker. Choose the ordinary Sonos One for $299 (the price via sonos.com) OR pay $349 to experience the fruits of a new collaboration between Sonos and “a partner with whom to explore the evolving role of sound as an architectural element in the home…”
The partner is Danish design house HAY, most active since 2002 in the furniture space, “inspired by the stable structures of architecture and the dynamics of fashion,” they say, “which we seek to combine in durable quality products that provide added value for the user.”
And sound is, of course, part of architecture.
“Sound plays such an important part in architecture and the experience of life at home,” says Mette Hay, HAY’s cofounder, “yet we hadn’t found speakers we were happy to have in our home until we discovered Sonos. We were intrigued by Sonos’ philosophy of sound architecture, its approach to contemporary design and sophisticated manufacturing techniques – values both companies share.”
The result is the HAY for Sonos Limited Edition collection. No longer black and white - Sonos is now available in FULL COLOUR. It's like 1975 all over again.
OK so it is, let’s face it, just a set of coloured Sonos Ones – in vivid red, forest green, pale yellow, baby pink, or (wooh, let's not go mad) light grey. And they've taken six months to reach Australia. And they are otherwise entirely identical to black or white Sonos Ones, which the design team at HAY presumably thought were already just aesthetically perfect, simply lacking in colour interest. Now, with the threesome below, say, you could build your own Sonos traffic light.
According to supplied information the new colours will be available only online and at the Sydney HAY store plus Cult Design in Melbourne. Perhaps other stores stocking Sonos might not in any case welcome the inventory issues involved in expanding Sonos colours from two to seven.
While the limited edition is limited to hue, we shouldn’t underestimate the effect of a baby pink Sonos.
“For me colour is one of the most important tools in the design process, and it was very important we didn’t just create a colour scale that looked beautiful”, says Mette Hay. “Colours can hide completely and disappear or provide contrast – creating ranges in more colours produces more impact and opportunities for mixing items in the home. These speakers deserve to be treated like furniture; strong, independent objects that can blend in or stand out – functional accessories for any room that fit different needs and different spaces.”
Perhaps not standing out too much, though.
“Our speakers aren’t designed to claim attention, they are designed to blend naturally into their surroundings,” says Tad Toulis, VP Design, Sonos. “We achieve this by practicing restraint, both in form and in our explicit decision not to follow fashion. This attitude informs everything we do, from our commitment to the black and white colour palette – to our dedication to building the smallest number of products to fit the largest number of needs within the home.”
Non-fashion versus the dynamics of fashion?
Smallest number of products versus a 350% increase in inventory options?
Well they do say opposites attract. Bring on the baby pink BAR, we say.
Full HAY Sonos One details at www.sonos.com/au