In a study by Price Waterhouse Coopers (PwC) released by Commercial Radio Australia (CRA) recently, it’s claimed that by 2021 around 60 percent of all vehicles sold in Australia will have digital radio capabilities. That percentage is said to be approximately double the current figure for new vehicles.
CRA Board Chair and COO of Macquarie Media Limited, Adam Lang said, “Radio companies in Australia are exploiting the opportunities being delivered by the digital radio DAB+ platform. There are now more digital radio only stations than ever, giving increased choice to the audience and to advertisers.”
Further, Chief Executive Officer of industry body CRA Joan Warner added, “The radio industry is committed to a digital broadcast future via DAB+, combined with and complemented by online.”
The digital radio DAB+ platform continues to increase in popularity with healthy continued growth expected over the next few years. Importantly, in 2016 major Japanese marques Honda and Mazda adopted DAB+ in their vehicles in Australia taking the total number of brands with the technology to 35 in this country. It’s estimated that additional marques in the local market will adopt DAB+ over the next 12 months.
The DAB+ network is increasing its broadcast web too, with Canberra, Darwin, the Gold Coast and Hobart being the next regions to adopt the services. Further rollouts are being negotiated with the ABC and SBS for regional areas with permanent services expected by 2018.
Further statistics show that 3.6 million Australians in the capital cities listen to DAB+ each week while there are more than 45 extra DAB+ stations covering broadcast genres such as news, sports, children’s programs, country, dance and more. Special events see short-term “pop-up” stations appear temporarily.
For further information visit Commercial Radio Australia here.