Magnepan has introduced its LRS planar magnetic loudspeakers, which it says represent ‘a radical change in our marketing strategy.’ They sell for just $1,490 per pair. (Pictured right, click image to enlarge.)

This radical change was in part dictated by the reduction in the number of hi-fi retailers. ‘In the 70s and 80s nearly every small city had a stereo store, whereas today, most customers have to drive a considerable distance to visit their nearest Magnepan dealer,’ said Wendell Diller, Magnepan’s Marketing Manager. ‘We originally designed our MMGi ‘appetiser’ program so that customers who did not have a Magnepan dealer nearby could trial a pair of MMGis in their home for sixty days* with no obligation and get good performance even if they only owned a low-powered amplifier or AV receiver. But, the MMGi (as with previous entry-level Maggies, such as the SMG and MMG) had performance limitations dictated by being designed to work with low-powered receivers. But, what if you already owned a powerful hi-fi amplifier and already owned $10,000 or $20,000 speakers and wanted to hear the difference between them and a planar magnetic design? It was these audiophiles we had in mind when we designed the Magnepan LRS.

The Magnepan LRS (Little Ribbon Speaker) is a full-range quasi-ribbon speaker that was designed from the ground up to give listeners a pretty good idea what to expect from a pair of Magnepan 20.7 or 30.7 speakers. ‘The LRS will perform nicely with a receiver, but it was intentionally designed to extract the most from high-end amplifiers and electronics,’ said Diller. ‘The LRS expects more from a properly-designed high-current amplifier. That is a radical departure from most entry-level loudspeakers. When you use your expensive high-end amplifier to drive the LRS, you will hear the difference.’ Magnepan rates the nominal impedance at 4Ω.

Available now from Australian distributor McLeans Smarter Home Entertainment, the Magnepan LRS retails for $1,490 per pair (RRP) in either an Oak or Cherry frame with a black fabric grille (off-white and grey fabric grilles are also available).

Manufacturer’s Specifications: Magneplanar LRS Speakers
Type:  Full range quasi-ribbon
Frequency Resp.:    49Hz – 22kHz ±3dB
Impedance:    4Ω
Sensitivity:    85.5dBSPL/2.83V/1M
Dimensions (WHD):    369×1219×32mm
Finishes: Oak or Cherry with black fabric grille
Price: $1,490 per pair (RRP)

*This program was available only for continental US customers.