10th International Trade Fair for Musical Instruments coming up in Shanghai

Music China, which will be held over 11–14 October 2011 in Shanghai, has already set a new record for exhibition space. Show organisers have added 3,500 square metres over last year’s fair, bringing the total amount of exhibition space to 78,500 sqm. ‘We’ve already sold more than 95 per cent of exhibition space,’ show organiser Samantha Pang told Australian Hi-Fi Magazine. ‘Amongst the brands that will be exhibiting are Bluethner, Casio, ESI, Fazioli, Fender, Feurich, Gewa, Hartke, Ibanez, Jinbao, Kawai, KHS, Korg, Laney, Marshall, Meinl, Muramatsu, Orange, Pearl River, Peavey, Petrof, PianoDisc, PRS, Roland, Samick, Samson, Schimmel, Sejung, Seiler, Steinway, Taylor, Yamaha, Yanagizawa, Young Chang and Zoom. Spanish guitar specialist and eight-time exhibitor, Guitarras Manuel Rodríguez & Sons will be using the show to launch its new range of hand-made ‘Eco Wood’ guitars. Currently, the company sells 30 per cent of its guitars to China and says it has fast growing markets in other parts of Asia. Japan’s Marusan Hashimoto will be showcasing strings made from pure silk, which is says can be used on many stringed instruments. ‘Pure silk strings generate an outstanding sound quality,’ said Hidekazu Hashimoto, the company’s Executive Director. So that show-goers can judge the sound quality for themselves, Marusan Hashimoto has arranged for well-known musician Mokoto Kin to play several Chinese traditional instruments such as erhu, pipa and guqin at the show.

Music China 2011 is a sister show to Germany’s Musikmesse and organised jointly by the China Music Instrument Association (CMIA), INTEX Shanghai and Messe Frankfurt. It runs concurrently with Prolight and Sound Shanghai, an International Exhibition for the Event and Communication Technology, AV-Production and Entertainment industries.

For more information, please visit www.musikmesse-china.com