The Kyōyū program enables users of Canon equipment to rent their camera bodies and lenses or, conversely, hire items from other members of a signed-up community. Kyōyū has a built-in ID verification system, and Canon has arranged insurance protection for owners who are renting out their Canon gear on the platform.When an owner uses the Kyōyū service, their Canon equipment is covered for theft and accidental damage for up to $15,000 while it is being rented by another user on Kyōyū within Australia. This insurance is arranged by Canon Australia at no cost to the owner.

Graphic: Canon Australia

After signing up to the program, renters locate a community member in their area and then send a booking request. Providers can set their own pricing, but ‘ballpark’ suggestions are provided to help keep the rental fees realistic and fair. Everything is handled through Kyōyū and, once the rental is over, providers are paid straight into their bank accounts.

Graphic: Canon Australia

“With Kyōyū we’re creating a community that is driven by the overwhelming need to share. Be it knowledge, experiences or cherished kit, sharing in a community allows everyone to do so much more together,” says Jason McLean, Director – Consumer Imaging, Canon Australia. “Kyōyū allows owners to get so much more value out of their purchase while for renters its perfect for that one-off creative project or to test and try new gear in the real world before diving in to make a purchase.”

Graphic: Canon Australia

Both professionals and amateurs can participate in the sharing program and if you’re interested in being involved go to http://kyoyu.canon.com.au