The BenQ SW240 utilises a 14-bit 3D LUT to achieve Delta E values of two or better and also supports hardware calibration with BenQ’s calibration software –‘Palette Master Elements’. The SW240’s new built-in OSD hotkey (‘Colour Mode HotKey') allows for the switching of colour modes on the fly, along with the ‘One-Press’ quick-release button on the rear of the panel which is a key component of BenQ’s ‘Accurate Colour On The Go’ portability package. The SW240 also has ultra-slim edge-to-edge bezels, enabling photographers to set up a seamless dual monitor workspace.
To facilitate the added flexibility of ‘Accurate Colour On The Go’, BenQ Australia has developed a range of optional accessories – such as a hard carry case, a soft case, a battery pack, a soft shading hood and a tripod mounting kit – which all help deliver a portable solution for photographers working on location. The prototype portability package is now being tested in the field and these accessories will be available locally soon.
“We are incredibly excited to introduce the SW240 in alignment with our revolutionary ‘Colour On The Go Campaign’,” says Martin Moelle who managing director of BenQ Australia and also vice-president of BenQ Asia Pacific. “The SW240 and its ‘On The Go’ optional accessories are a total game changer. It provides photographers with accessible, industry leading colour management technology in a package so innovative, it can be utilised outside the studio environment like never before.”
The prototype ‘On The Go’ package was co-engineered with Perth’s Camera Electronic and director, Saul Frank, comments, “Camera Electronic are incredibly proud to have worked closely with BenQ Australia to engineer the initial prototype of the SW240’s ‘On The Go‘ components. We are honoured to have been a part of bringing this revolutionary product to market.”
Professional photographer Alex Cearns who specialises in animal photography has been trying out the package. She says, “Having the SW240 ‘Accurate Colour On The Go‘ prototype tethered to my camera helps me review my images instantly and allows me to confirm I have the photograph I need before I move onto my next subject. Often animal rescue organisations need their images as soon as possible, so they can best use them to promote an animal for adoption. Editing and colour grading on-site means I am able to present the finished photos to my client before I head back to my studio, and enables quicker turnaround and efficient workflow”.
The new BenQ SW240 24-inch colour monitor is now available at selected specialised resellers priced at a very competitive $699, and for more information visit http://creative.benq.com.au To register interest in the ‘Accurate Colour On The Go’ accessories visit http://creative.benq.com.au/accurate-colour-on-the-go/accessories