IFA 2017 Berlin: It was not surprising to find Hisense focused on the upcoming FIFA World Cup - the company is a key sponsor, and it's a huge marketing commitment. But Hisense always shows some interesting screens outside their usual ranges at IFA, so we were on the look-out for interesting ideas. And we weren't disappointed.

The company had its latest Series 8 and Series 9 ULED televisions on show in Berlin, not new themselves but demonstrating a new user interface 'VIDAA U' for 2017 TV models which will allow viewers to switch “lightning fast” between a World Cup game and highlights and replays on YouTube or other streaming services, aiming to allow seamless switching even while the game is on. We reckon it had better work draned smoothly to avoid screams when you get lost in the menus...

We were intrigued by the impressive performance of a 1000-zone Local Dimming Backlight Control, but the star of the Hisense stand was perhaps the final version of the new laser projection TV first shown at CES in January. The Laser TV promises a whacking 2500 nits of brightness, higher than a conventional TV, and enough for daylight operation - “perfect for a kick-off in the afternoon” says the company, still on the soccer kick.

Hisense refers to this as “not simply a projector”, though it certainly is a projector, but also includes a TV tuner and the smart interface from the company’s TVs. And why not? It makes the laser TV a standalone product like any other television option. Perhaps all projectors should be made this way...