Polk Audio’s hi-fi products will in future be distributed in Australia by Westan Australia. The former distributor, Interdyn, will continue to distribute Polk Audio in New Zealand.
Polk Audio’s parent company, Sound United (which is also the parent company for Denon, Marantz, Definitive Technology, HEOS, Boston Acoustics, and Polk BOOM), today announced Westan Australia the new distributor for Polk Audio in Australia effective February 1st, 2018. Directed Electronics, which currently distributes all Polk Audio’s personal audio and car audio products, will continue distribution of these product categories.
‘To capture future growth and opportunities ahead, we’re excited to start this relationship with Westan Australia, leveraging its strong, established distribution network and expertise within the audio market,’ said Blair Tripodi, Senior Vice President, International Commercial Operations at Sound United.
The Managing Director of Westan Australia, Kamil Aghtan, said ‘We are in the process of collaborating with the existing distributor on an orderly and structured handover and we would like to take this opportunity to thank Interdyn for their commitment to Polk and look forward to taking the brand in new and exciting directions in the future.’
Sam Encel, of Interdyn, advised Polk distributors via email: ‘Until 31 January 2018, it is business as usual for our independent accounts, with Interdyn fulfilling orders and providing after-sales support. From 1 February 2018, these functions will be handled by Westan.’
For more information, contact Westan Australia