Klipsch loudspeakers will in future be distributed in Australia by Qualifi Pty Ltd.

The move consolidates Australian distribution arrangements for Klipsch, which purchased Danish company Jamo Loudspeakers in 2005. At the time Klipsch purchased Jamo, Jamo loudspeakers were being distributed in Australia by Qualifi, and Klipsch speakers by Powermove Distribution… an arrangement that has stayed in place until today. Both brands will now be distributed by Qualifi.

A core tenet of Klipsch Group’s global strategy is to increase focus in all markets,’ said Vince Bonacorsi, Klipsch GM, Asia Pacific, Australia, & New Zealand. ‘When we assessed our strategy in Australia, it was apparent to us we needed to simplify the business and streamline our distribution. This will allow us to create a more effective brand image with business partners and consumers.’
 
Klipsch will begin the process of consolidation to a single Australian distributor immediately. ‘Qualifi is a highly respected importer and a long time partner of Klipsch Group. The entire Klipsch team is very excited about working together to build the Klipsch and Jamo brands in Australia,’ Bonacorsi told Australian Hi-Fi Magazine.

Michael Henriksen, Chief Executive Officer at Qualifi, told Australian Hi-Fi that he was thrilled with this decision. ‘Loudspeaker distribution has been the backbone for Qualifi since we started distributing Jamo speakers in Australia in 1982,’ he said. ‘From the time Klipsch purchased Jamo in 2005 Qualifi has enjoyed a close relationship and great support from the Klipsch organisation. With the recent changes in the traditional loudspeaker market we are very excited to now represent both Jamo and the full suite of innovative Klipsch products which we believe has a huge potential in the Australian market.’

The Australian market is very important to us. Key to our success in this exciting marketplace is defining and executing the correct mix of streamlined distribution, utilising select retail partners and emphasizing brand control,’ noted Paul Jacobs, president and CEO of Klipsch. ‘This change positions Klipsch Group, Inc. to be able to enhance the global consumer experience for our premium products.’

For further information, please contact Qualifi Pty Ltd