Audiofly, West Australia’s home-grown headphone brand, has bowed its newest custom-made in-ear monitors at China’s Shanghai International High-End Hi-Fi Show (SIAV), which opened today.

This marks the brand’s first tradeshow in China, and represents the brand’s bigger ambition to move into this key market with a clear point of difference for 2018 and beyond through a focus on custom IEMs’ said Matt Rowett, International Sales Manager of Audiofly. ‘Custom fitted to an individual’s ears, custom IEMs provide musicians, audio engineers and audiophiles with increased comfort and ergonomics, important for performing on stage and in-studio use. Our dedicated customising service follows feedback and high demand from musicians for the brand to offer custom moulds.’

West Australian musical artist Sydnee Carter will perform at the Audiofly showroom throughout SIAV 2018, which runs until April 15. Carter is part of Audiofly’s ‘Mates on Stage’ program, an initiative that both supports local artists and ensures Audiofly remains connected to up-and-coming talent. Also on display at SIAV are Audiofly’s first true wireless models, and its wireless Bluetooth headphones.

We want to buck the trend of electronics just coming one way, from China to Australia, and show that we can develop an exciting business through a key point of difference, personalisation and Australian innovation,’ Rowett told Australian Hi-Fi Magazine. ‘After an initial soft launch in China back in 2016, we saw huge potential in this important market and have spent the last year laying the groundwork for this show so we could take our product offerings to the next level.’

For more information, contact Audiofly.