Leica Camera has opened its first Australian flagship store for photography enthusiasts, in Sydney’s CBD on the second floor of the historic Queen Victoria Building (QVB).

The Leica Store will showcase premium photography and nature observation products and offer expert advice from seasoned staff members for image makers of every skill level. It features a gallery wall that will house the works of Leica photographers, and will also host a resell program for Leica products. A complete suite of Leica products will be on display for customers, as will the newly-launched instant camera the Leica SOFORT.

The company’s sell-out Leica Akademie classes – designed and run by photographers, for photographers – will kick off at the new Sydney store with the first classes set for Saturday, 10 December 2016.

The 80sqm Leica Store was opened this morning (December 9) with New Zealand-born photographic artist Stuart Robertson (above) in attendance, the first artist to be showcased in the gallery. Robertson’s ‘Peace in 10,000 Hands’ global art project aims to challenge and reinvigorate the conversation for peace.

“The opening of the first Leica Store in Australia, one of the world’s most important growth and innovation markets, is a further milestone in the corporate history of Leica Camera and part of our ambitious global retail strategy,” says Oliver Kaltner, CEO of Leica Camera AG. “We are honoured to have the exceptional precision that goes into the manufacturing of our products and the ‘Made in Germany’ quality seal in Australia.”

“We are excited to open a dedicated store that embodies Leica Camera in Australia so that avid photographers, locals and tourists alike have an opportunity to touch, feel, play and learn more about the Leica Camera brand,” said Ryan Williams, Managing Director of Leica Camera Australia Pty Ltd. “This space will offer an opportunity for full immersion into our brand, inspiring through showcasing all that can be achieved with our world-class Leica optics”.

The Leica Store will be open between 10am-6pm Monday-Wednesday, Friday-Saturday, 10am-9pm on Thursdays, and 11am-5pm on Sundays.

Leica Store Sydney is at Shops 40-42, Level 2,
Queen Victoria Building, 455 George Street, Sydney NSW

More info: www.leica-store.com.au