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Meet Your Maker: Audio Active Australia Pty Ltd

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About Audio Active

The company was founded in 1998 by Richard Bouris, former owner of Soundair HiFi and joint owner and Managing Director of the JB Hi-Fi chain. Audio Active successfully marketed brands including Dali, Sansui, DTX Digital and Ultralink to both specialist dealers and chain stores including JB Hi-Fi.

After a pause in business for 6 years, Audio Active Australia Pty Ltd re-commenced business in 2009 and now distributes selected brands offering high quality and performance to Australia’s leading and successful retailers, custom design specialists and integrators.

Bouris says: “Our aim is to only deal with reputable and commercially viable suppliers and retailers in our market to ensure the reputation of both business partners is maintained. Our key objective is to mutually grow our businesses profitably in an ethical and professional manner.”

Key Personnel at Audio Active:

Richard Bouris, Chairman.

Richard founded specialist hi-fi retailer Soundair HiFi in Melbourne in 1976 and moved on in 1983 by purchasing JB Hi-Fi from John Barbuto which was then a single store trading in suburban East Keilor, Victoria. As joint Managing Director, Richard commenced the incredible growth phase of the JB Hi-Fi model. After 17 years of growth, Richard completed the sale of a majority share of the business to the investment trust division of Macquarie Bank. JB Hi-Fi listed as a public company in 2003 and is currently Australia’s largest home entertainment retailer with 123 stores across Australia and New Zealand with sales of $2.37 billion for year ended June 2009.


Jeremy Bouris, Operations & Finance Director.

Jeremy is a co-founder of Audio Active, and has experience in the consumer electronics industry through his work for several years as a finance executive at JB Hi-Fi. Jeremy is also co-founder and partner in businesses G3 Events and Kudos Melbourne. Jeremy is a Chartered Accountant and has also previously worked with Deloitte, Ernst & Young, and PA Consulting Group.

Paul Clarke, General Manager, Sales & Marketing.

Paul has close to thirty years combined retail and wholesale experience in the Consumer Electronics industry in both the specialist and general market segments. Paul was a partner in a successful multi site specialist retailer chain and has held senior positions with some of Australia’s leading suppliers and retailers including Pioneer Electronics, Toshiba and JB Hi-Fi. His qualifications include a Marketing Degree, Diploma in Sales Management and numerous courses in Financial Management and business principles.