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2009 produced a bumper crop of new cameras and imaging hardware – with plenty of innovation, invention and ingenuity providing real advances – so picking this year’s winners involved plenty of discussion, debate and dummy-spitting, but we reckon we’ve come up with the cream of the crop.
What a year! Photokina 2008 provided a few tantalising hints about what might happen over the next 12 months, but the reality proved far more exciting. And the global financial crisis – which knocked so many other industries around quite badly – didn’t seem to deter either the camera makers or the camera buyers. The new products kept coming and we kept buying ’em.
Undoubtedly the most keenly awaited launch of the year was the Olympus E-P1 ‘Digital Pen’ which has given birth to a whole new class of camera and, over the next 12 months, we’ll see the concept applied to a variety of sensor formats. We’re still not sure what to call this type of camera, but the excitement generated by the E-P1 – and, subsequently, Panasonic’s GF1 – has really fired up the camera market and that’s good news for everybody.
The D-SLR sector continued to stratify so the choice of models is at least as extensive as it was at the height of 35mm’s popularity, if not more so. Now there are clear upgrade paths as your skills develop and affordable abilities or image quality. With fixed lens compacts like Ricoh’s GR Digital III, the new breed of interchangeable lens models aren’t going to have everything their own way.
So, with super-compact D-SLRs on one side, super-capable compacts on the other and the hybrids in the middle, the traditional usage boundaries are gone and it’s highly likely you can now have the camera that you need, want and like all rolled into one. If not, have one of each! We’d certainly have one of each of this year’s award winners which all faced extremely stiff competition in their respective categories and still came out ahead. They’re all outstanding products which embody important advances of one sort or another, or simply do things better than what’s gone before. Of course, every new product is designed to give its maker a jump on its rival by convincing you to part with your hardearned, but this will only happen if it offers real and tangible benefits or advantages. Get this bit right and the rest follows… including coveted product design awards.
Consumer Digital SLR
Canon EOS 500D
There was a host of seriously good cameras launched in this category during 2009, many of them more than capable of keeping the enthusiast shooter happy let alone beginners or first-timers. Of course, Canon pioneered this category with the EOS 300D – the greatgreat grand-daddy of the 500D – and the successive models, particularly the 400D, have set the standard for features and performance ever since.
The EOS 500D is another typically workmanlike Canon D-SLR… and another reason why the brand still has over 50 percent of the market despite the best efforts of its rivals. It’s nothing too flashy, nothing too complicated, nothing too self-indulgent… just a thoroughly competent and capable camera that you can pick up, start using immediately and be rewarded with great results. With its 50 years of SLR camera experience, you’d expect Canon to be able to get it pretty right, but the 500D is – like most of the current generation EOS models – about more than just being able to build a good product. It’s born out of Canon’s constant evaluation of consumer feedback which helps hone its D-SLRs into supremely cohesive and coherent instruments that work with you rather than against you. In fact, often they’re so smooth and efficient in their operation – which is really what separates the EOS 500D from its rivals – they integrate almost seamlessly into your creative process.
Of course, the 500D also has a 15 MP sensor, 14-bit A/D processing, sensitivity extending to ISO 12,800, Full HD video recording and a battery of advanced image processing functions such as vignetting correction… but it’s the way that it so effortlessly puts all this to work that really makes it a winner.
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